Eatwise & Exercise is a collaborative initiative between Foodstuffs, product suppliers, BrandWorld (Creators of Eating Well and Family Health Diary) and the Heart Foundation to promote healthy eating and physical activity messages. The Heart Foundation’s role has been to provide healthy eating advice, and co-ordination from a health perspective. Eatwise & Exercise is part of the supermarket project under the Food Industry Demonstration Pilot.
Eatwise & Exercise is supported by a substantial media campaign including television, internet and print, as well as New World supermarkets providing instore support. A print run of 1.2 million Eat Wise & Exercise booklets will be available free to shoppers. Two booklets are being developed to support this campaign, the first of which is currently available and the second will be made available in April. TV infomercials are currently being shown on TVOne and TV2 around 5.30 each night, and more information can be seen at www.eatwise-exercise.co.nz.
The campaign is being launched nationally in February through New World stores nationwide. An official public relations/media launch will happen next Tuesday at Thorndon New World Wellington – with the Minister of Health, Silver Ferns and children from a local school in attendance.
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About the Nelson Women's Activator Series
Take part in one or more of a series of training and information sessions to get women active and involved in summer events.
Get fit and get into swimming, mountain biking, running and walking, sea swimming, road cycling, and even triathlons. There are weekly training sessions covering differing sports. Alongside these training sessions participants can attend information sessions on nutrition, how to purchase and wear the correct clothing and footwear, and stretching and injury prevention.
The Women's Activator Series aims to be an affordable way to introduce women to a new physical activity. You can focus on one of the sporting activities on offer, or work on several and build up completing a 10km Run/Walk, a half marathon or even the Taylors Nelson Womens Triathlon.
Get fit and get into swimming, mountain biking, running and walking, sea swimming, road cycling, and even triathlons. There are weekly training sessions covering differing sports. Alongside these training sessions participants can attend information sessions on nutrition, how to purchase and wear the correct clothing and footwear, and stretching and injury prevention.
The Women's Activator Series aims to be an affordable way to introduce women to a new physical activity. You can focus on one of the sporting activities on offer, or work on several and build up completing a 10km Run/Walk, a half marathon or even the Taylors Nelson Womens Triathlon.
Activator Series Sponsors
Event organiser
Amanda Dykzeul on behalf of the Nelson City Council
Phone h 03 545 8453, m 021 026 87794 or e-mail nelsonactivator@gmail.com.
Phone h 03 545 8453, m 021 026 87794 or e-mail nelsonactivator@gmail.com.
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